DISCOVER OUR BRANDS
Our Swiss engineering combined with our premium materials and state-of-the-art polarizing lens technology guarantees that all global sunglass standards are met and exceeded.
Our eyewear is manufactured to the legendary Swiss quality standards and delivers exceptional performance.
ABOUT INVU
INVU combines Swiss design with advanced lens and material technologies to deliver high-performance eyewear for everyday use.
Available in over 90 countries, INVU is one of the leading sunglass brands worldwide, known for its ultra-polarized lenses, modern aesthetics, and outstanding value for money.
BEST VALUE FOR MONEY
INVU was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone.
Fancy brand names demand huge royalties to finance their even fancier advertising campaigns. INVU uses a different business model with its high-quality INVU sunglass brand. We focus on investing in the best material and lens technologies to ensure that our customers can enjoy the latest technological advances at a fair price.
ABOUT SMARTY
Since 1960, SMARTY has stood for premium-quality eyewear from Switzerland, designed to meet the demands of the international market. Combining contemporary design, excellent craftsmanship, and affordable pricing, SMARTY is a brand that delivers both style and value.
With decades of expertise, Swiss Eyewear Group ensures that the SMARTY collection is updated annually, offering a cohesive and thoughtfully curated range.
DARE TO BE EKKIU.
EKKIU Eyewear captures the spirit of a new generation – bold, expressive, and effortlessly stylish. Designed in Switzerland, each frame blends retro-inspired aesthetics with vibrant colors and modern attitude, reflecting the dynamic lifestyle of today’s zoomers.
From statement sunglasses to the new optical frames, EKKIU combines distinctive design with everyday functionality. Carefully crafted details, vintage-inspired elements, and precisely engineered construction ensure comfort, adjustability, and lasting quality.
Sunglasses feature high-performance lenses that deliver exceptional clarity and protection, while the optical frames come with integrated blue-light protection for modern digital life. With perfectly matched lenses and expressive colorways, EKKIU encourages a mindset as bold as its designs: stand out – or stand aside.
SMARTY embodies the idea of “The Smart Choice” – offering eyewear that perfectly balances quality, design, and affordability. Its focus on spontaneous purchases helps retailers increase their additional sales while providing customers with a reliable product that doesn’t compromise on style or price.
With each new collection, SMARTY delivers a well-rounded and up-to-date selection that caters to modern tastes. This strategic approach ensures that the collection appeals to a wide range of customers, making SMARTY not only a smart choice for shoppers but also a strong revenue driver for retailers.
