OUR STORY

A Swiss Company with Global Reach

Swiss Eyewear Group was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone. We are the first-ever global Swiss eyewear company with our headquarters in Zürich, Switzerland.

Our dynamic, multicultural team has extensive optical industry experience. With team members located throughout the world, we are at the pulse of the latest fashion trends and technology innovations. We specialize in designing, crafting, and distributing high-quality, affordable eyewear.

 

Our products are distributed in over 90 countries around the globe.

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INDUSTRY EXPERTS

Excellence in Design & Engineering

Swiss Eyewear Group’s international team of designers and engineers guarantee that our glasses meet our Swiss quality standards and deliver exceptional performance.


Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience


Our Swiss engineering guarantees that all global eyewear standards are met and exceeded.

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Our Journey So Far

2013

SWISS EYEWEAR GROUP FOUNDED

Founded in the heart of Zurich by five industry experts with over 100 years of combined eyewear experience.

Implemented an innovative company structure with stakeholders from all key cornerstones of the eyewear value chain.

2014

ITALIAN SUBSIDIARY OPENED

Swiss Eyewear Group Italia S.r.L., a wholly-owned Italian subsidiary, was founded in Varese, Italy. Successfully launched INVU through our organization in the Italian market. 


Held the first Swiss Eyewear Group international distributor meeting in Nice, France with representatives from over 40 countries.

2015

OFFICE MOVE AND EXPANSION INTO US MARKET

Moved to the new corporate headquarters at Freilagerstrasse in Zurich, allowing for more creative space for the international design team, and accommodating the growing number of employees needed to support our expanding customer base.

Expanded INVU’s presence into the US market through a partnership with Europa Eyewear located in Chicago, Illinois.

2016

WINNER OF PRESTIGIOUS ENTREPRENEURIAL AWARDS

Swiss Eyewear Group won the Swiss Export Award and was a finalist for the prestigious Swiss Economic Forum Award.

2017

GLOBAL REACH

INVU expanded its presence into Asia, South East Asia, and Latin America. Distribution in over 70 countries with more than 15’000 retail partners.

2018

PRODUCT LINE EXPANSION AND MARKETING INNOVATION

Swiss Eyewear Group added optical frames to the INVU portfolio.

 
The first company to launch an innovative liquid crystal display for the point of sales, to demonstrate the unique benefits of the INVU ultra polarized lens.

2020

SWISS EYEWEAR GROUP HELPS IN THE FIGHT AGAINST COVID

A portfolio of safety glasses was launched. Swiss Eyewear Group became a key supplier of safety glasses to a large number of first responders, government organizations, and charity organizations. 


Brought to market a highly successful, INVU “3 in 1” system featuring an optical frame with two magnetic clips - for sun protection and night driving.

2021

EXPANSION CONTINUES AND INVU GOES GREEN

Celebrated ten million happy INVU customers in over 90 countries, with over 30’000 retailers.
 

Launched the INVU sustainable eyewear collections from recycled PET and bio acetate.