SWISS EYEWEAR GROUP
We specialize in designing, manufacturing, and distributing high-quality, affordable eyewear.
A Swiss Eyewear Company with Global Reach
Swiss Eyewear Group was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone.
We are the first-ever, global, Swiss eyewear company and are headquartered in Zürich, Switzerland. Our products are distributed in over 90 countries worldwide.
OUR OWN BRAND
INVU was brought to market with the clear objective of launching the next generation global polarized eyewear brand.
INVU by Swiss Eyewear Group stands for innovative polarizing lens technology and state-of-the-art materials crafted into affordable, fashionable eyewear.
PRIVATE LABEL SERVICES
Want to showcase your own eyewear brand? Have an upcoming marketing event?
We develop and produce tailor-made private label eyewear collections for customers worldwide. This can range from one model as a client incentive or gift to extensive eyewear collections.
New models are designed based on individual customer needs such as target group, price, and margin requirements. In addition, marketing material can be designed and produced to support sell-through. Current clients include optical chains, high-end department stores, and sports retailers.
The Rip Curl Sunglass Collection features ultra polarized lenses from Swiss Eyewear Group. Manufactured from the highest quality materials Rip Curl sunglasses are exceptional, yet affordable eyewear for an active lifestyle.
Find out more: ripcurl.com
SMARTY, the traditional Swiss eyewear brand, offers a variety of contemporary as well as the latest fashion styles at popular price points for price-sensitive retail distribution.
WHY SWISS EYEWEAR GROUP
Excellence in Design & Engineering
Swiss Eyewear Group’s international team of designers, engineers and marketing experts guarantee that our glasses exceed the legendary Swiss quality standards and deliver exceptional performance.
Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience.
We use our own local team of skilled quality control inspectors and also continuously test our products in independent, TUV accredited laboratories.
Our Swiss engineering combined with our premium materials and state-of-the-art polarizing lens technology guarantees that all global sunglass standards are met and exceeded.
SWISS EYEWEAR GROUP IN NUMBERS
Swiss Eyewear Group (International) AG
8047 Zürich, Switzerland
Swiss Eyewear Group Italia S.R.L
Via Padre Reginaldo Giuliani 95
1646855, Saronno (Va), Italia
Monday – Friday, 9 am – 5 pm