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SWISS EYEWEAR GROUP

We specialize in designing, manufacturing, and distributing high-quality, affordable eyewear.

INVU

INVU ultra polarized offers consumers exceptional lens performance at an affordable price.

PRIVATE LABEL

We develop and produce tailor-made private label eyewear collections for customers worldwide.

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VISION

A Swiss Eyewear Company with Global Reach

Swiss Eyewear Group was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone.

 

We are the first-ever, global, Swiss eyewear company and are headquartered in Zürich, Switzerland. Our products are distributed in over 90 countries worldwide.

OUR OWN BRAND
INVU

INVU was brought to market with the clear objective of launching the next generation global polarized eyewear brand

 

INVU by Swiss Eyewear Group stands for innovative polarizing lens technology and state-of-the-art materials crafted into affordable, fashionable eyewear.

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PRIVATE LABEL SERVICES

Want to showcase your own eyewear brand? Have an upcoming marketing event?

We develop and produce tailor-made private label eyewear collections for customers worldwide. This can range from one model as a client incentive or gift to extensive eyewear collections.
 

New models are designed based on individual customer needs such as target group, price, and margin requirements. In addition, marketing material can be designed and produced to support sell-through. Current clients include optical chains, high-end department stores, and sports retailers.

OUR PORTFOLIO

The Rip Curl Sunglass Collection features ultra polarized lenses from Swiss Eyewear Group. Manufactured from the highest quality materials Rip Curl sunglasses are exceptional, yet affordable eyewear for an active lifestyle.

Find out more: ripcurl.com

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SMARTY, the traditional Swiss eyewear brand, offers a variety of contemporary as well as the latest fashion styles at popular price points for price-sensitive retail distribution.

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WHY SWISS EYEWEAR GROUP

Excellence in Design & Engineering

Swiss Eyewear Group’s international team of designers, engineers, and marketing experts guarantee that our glasses exceed the legendary Swiss quality standards and deliver exceptional performance.

Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience.

We use our own local team of skilled quality control inspectors and  also continuously test our products in independent, TUV accredited laboratories.

Our Swiss engineering combined with our premium materials and state-of-the-art polarizing lens technology guarantees that all global sunglass standards are met and exceeded.

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SWISS EYEWEAR GROUP IN NUMBERS

70

EMPLOYEES

30,000

DISTRIBUTION PARTNERS

Zürich

HEADQUARTERS

90

COUNTRIES

10 Million

HAPPY CUSTOMERS

1,500

DIFFERENT MODELS

CONTACT
US

Swiss Eyewear Group (International) AG

Tel. +41 (0) 44 533 58 70info@swisseg.com

Swiss Eyewear Group Italia S.R.L

Tel: +39 0332 1646855

info@invuitalia.it

VISIT
US

Swiss Eyewear Group (International) AG

Freilagerstrasse 39, 8047 Zürich, Switzerland​​

Swiss Eyewear Group Italia S.R.L

Via Padre Reginaldo Giuliani 95, 1646855, Saronno (Va), Italia

Monday - Friday, 9 am- 5 pm

WRITE
US

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